In all honesty, I have had limited interactions with Canadian Tire as a brand in my lifetime. At 22, there haven't been many occasions where I've needed to do a Canadian Tire run, nor is it where I have chosen to spend my disposable income (or lack thereof). For the longest time, I just saw it as a store with "adulting" necessities, and knew that its Canadian Tire money was simply the butt of every joke, so I was taken by surprise when I found out about CANVAS, Canadian Tire's lifestyle line.
